Information Service Academy is the only public sector training institute for Media communications, information and public relations.

To impart Specialized Training to Information Group Officers.

Development of professional skills to provide feedback, anticipate and neutralize/win- over hostile media.

To create a pool of Trained Officers who could act as Bridge Builders between Government and Media.

To create a pool of Trained Officers who could act as Pakistan’s Image Builders abroad.

ISA has a vision to inculcate in its probationers that it is the responsibility and duty of all officers to serve the nation to the best of their ability and with the greatest zeal and here at ISA we ensure that when the probationary officers leave the Academy to begin their professional careers they will have the right tools and knowledge to be able to serve the nation.
We want to impart to them a sense of national pride and a sense of belonging amongst the cadres.

Specialized Training Programme for the Information Group Officers.

Domain Specific Training of 4 weeks to the BPS-18 Information Group Officers as part of MCMC.

Capacity Building Programme for in-service junior and middle rung officers.

Media orientation courses for officers of other service groups, provincial governments and the armed forces.

Familiarization courses for press officers before their posting abroad.

Seminars and workshops on media related issues.

Liaison with training institutions within Pakistan and abroad.