Press Information Department is an attached department of MOIB, deriving its mandate from Sch-II Rule 16 and Sch-III Sr#39 of RoB, 1973. PID’s mandate is to project the Federal Government and its initiatives towards welfare of the people. Headed by Principal Information Officer (PIO); PID is working as a source of timely dissemination of authentic information to people, through all forms of media.

Promotion of independent and vibrant media in the country.

To act as a bridge between Government and Media for better coordination towards facilitation of their work.

Promotion of Federal Government Policies and Initiatives.

Building & Promoting National Narratives.

Professional support for media management.

Planning and execution of Advertisements/ Campaigns.

Media Interactions.

Publicity Wing has following four sections with the mandate to disseminate information to print and electronic media on government policies, programs, Initiatives and achievements.

    1. Home Publicity (Overall)
    2. Economy & Finance
    3. Social Sector
    4. Energy & Petroleum

Following are the branches of Publicity Wing, performing their respective duties: -

    a. CENTRAL NEWS DESK
    b. PROTOCOL BRANCH
    c. ACCREDETATION CARDS ISSUER
    d. FINANCIAL ASSISTANCE
    e. DAILY PRESS SUMMARY
    f. FEEDBACK SERVICE
    g. PHOTO BRANCH
    h. PUBLIC RELATIONING
    i. SEMINARS
    j. COORDINATION BRANCH for RIOs

It’s the principal branch with mandate to effectively maintain functioning of the department, facilitation of the workforce and enablement towards modern day requirements.

According to the Rules of Business 1973 “Policy regarding Government Advertisements; Control of Advertisement and Placement” are the exclusive domain of MOIB.

Digital Media Wing is working as a strategic unit of Government of Pakistan to provide results-oriented media content, digital public relations, and effective citizen engagement online.